How to boost your Google Page Rank?

Google, the search engine that has evolved into the focus of all search engine optimization professionals has in the past half of a year introduced the Page Rank feature. This is nothing new to the search engine optimization industry but for those who are not familiar with Google's Page Rank, which is commonly known as PR, is Google's calculation or score of a web page based on external and internal linking of a site, as well as on-page criteria of the web page being linked to as well as the web page being linked from. Page Rank is one of the methods Google uses to determine a page's relevance or importance. Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Page Rank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link there's no support

PageRank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links, not just the number of links. So, how does one go about building and increasing their Page Rank. It is not as difficult as some may think.

Before you can begin to develop or increase the PageRank of your website and individual web pages, you will need to evaluate what the PageRank of your site's pages is currently. To view the PR of your site you will need to download the Google Toolbar.

Internal linking
Internal linking also plays a factor in the Page Rank of the pages within a site. It is most common to see the homepage, index.htm, to have the highest PR of the website. The Internal linking of your site plays a factor, not in increasing Page Rank, but in sharing the Page Rank of the site, and the dilution of your keyword strength and theme.

Follow this checklist of internal linking questions and comments:

• Make sure that your primary page(s), the index.htm page, links to your secondary pages or secondary levels.
• Make sure that your secondary pages link to each other
• Link your secondary pages to the third level pages within their sub-directory, sub-domain, or level
• Link the third level pages within each specific sub-directory or sub-domain to each other.
• Link the third level pages back to the secondary page that it was linked from
• Make sure that the there is not heavy linking between third level pages
• Link to pages, regardless of level, that are relevant
• Link to pages, regardless of level, where the text on the page being linked from is keyword specific to the page that you are linking to
• If there are fourth level pages, follow the same linking structure that has been laid out in this checklist
  

Other reminders:

• Only link pages within your site that are relevant to each other
• Use keyword specific link text when linking between pages
• Use standard HREFs in links that are easy for the search engine robots.

External Linking

External linking is the largest factor in determining PageRank. However it is important when you contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. Can you find a place where they would place a link to your web page? If so, contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Dig through your category and related categories in the Google directory, and contact sites that are listed high within each category. Google's directory will show you the PageRank of each site listed in the category, which help you to determine which site's are of the highest value to contact.

To continue upon the external linking development for your website, there is another point that must be made that will be crucial to the successful building of PageRank. One common mistake when building PageRank is that webmasters or search engine optimization professionals will contact other webmasters and request that they only link to the homepage or the top level of a section. This can have two effects, which will be explained shortly, but the pages that are below these pages linked to will not encounter the full effects of being linked to.

If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to. If you have quality content pages that are deep in your site structure, you will have to go further than this to increase the PageRank for those pages.

Your site and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of PageRank: Google can tell which pages and sites are authorities as they have a large number of high quality links pointing them. If your site is full of spam, or otherwise undesired content, it may be difficult to get the quality links, whether internal or external, that you need for a high Page Rank.

To help you easily accomplish all these task conveniently and in more manageable way you need Dynamic Link Promoter™ that will allow you to start building up your website Google Page Rank. Whether you are a business owner wanting to promote your own website on the internet or a SEO Search Engine Optimization expert doing optimization for your clients. This software is a very useful and handy tools for building up your PageRank

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